Promotion tactics in the Airline Industry

Promotion has be uprise a big aspect aft(prenominal) the sad dismantlet of family 11. The way this manufacture has attracted people to them has changed. air television channel companies have struggled with making new ways to market their products. oddly since nigh US airlines stayed off television for months after kinsfolk 11. This was one of the key ways off attracting customers to the persistence. Some companies nonetheless stopped Domestic E-F atomic number 18s (Konrad & Sandoval, 2001). Today airline beam focuses on price, rather than the pleasure of the flying experience. Companies use the radio, newspapers, billboards in big cities, tops of taxicabs and sides of buses to put their ads on. Even coffee cups in restaurants are starting to be used for advertisement. The industry has dark more toward e-commerce to keep business going as the frugality slowdown and post September 11 security fears come up to ground legion(predicate) travelers (Dignam, 2002). A lso, many of the people in the US now use the Internet to confirm the best prices so this is where advertisement needs to be. Doing this way of promotion also helps the industry reduce the cost of sales and improve customer satisfaction. In addition to selling tickets over the Internet, theyre using special lapse and email promotion pricing to keep seats take out wide-eyed (Wagner, 2002).

One big promotion that most of the companies in the use is the sponsor flyers miles program. People collect miles when they do near of their daily activities, such(prenominal) as using their commendation visor. This is one of the most comfortably known promotions th! at the airline industry is doing. There are many benefits for consumers that use this program. It offers you discounts, special privileges such as pre-boarding, you finish get future benefits, get discount coupons, provides you with special credit card offers, may allow you to add... If you want to get a full essay, order it on our website: BestEssayCheap.com

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