Cottle Taylor Case

Problem Statement: How to accession the sales revenue of the Cottle Indias soup-straineres. And which type of brush to be foc practice sessiond in hunting lodge to add-on the overall profitability. Analysis: Cottle India is doing well in India as it sales has grown year on year (18.5% increase 2008-09). It enjoys a market sh be of 38 % as of 2009. besides the viva foreboding industry is growing (47% increase 2004-2009) ascribable to increase in disposable income and influence of the western culture. Cottle has enjoyed the archetypical mover advantage in the soup-strainer market as it has competitive advantage in the manufacturing of the advanced technology toothbrushes without relying on the imported process. It enjoys a market sh be of 46% with notwithstanding two competitors. as well Indians considered Cottle an authority in oral care and held their products in high regard because Cottle partnered frequently with IDA. Cottle, era commission on the toothbrush mark et, introduced let loose and mid set close products, being first to secure the market initially by creating grass awareness. Cottle has 3 types of Toothbrushes 1. Low last 2. intermediate complete 3. Battery operated The target segments for these types are 1. Low end : rural and semi urban consumers who do not use toothbrushes 2. Medium end: Semi urban and urban consumers who currently use low end toothbrush 3.

Battery Operated: Very some price-insensitive urban consumers Cottle should focus on the sale of low end model to the huge farming(prenominal) and semi urban popula tion where about 500 meg consumers do not u! se toothbrush at all. Also the profit margin is more or less comparable as that of the medium and battery operated toothbrushes (47% low end, 45 % medium, and 50 % battery operated). Factors determining the demand of Toothbrushes are 1. Awareness of health care 2. add up of liquid Income 3. Brand Awareness of Firm 4. Competition in assiduity 5. impairment of Product 6. Distribution Strategy The demand provoke be increased by 1. Awareness...If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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