What is Suicide Essay examples - 1541 Words

Suicide is the 11th leading cause of deaths in the world. It can happen to or be committed by anyone but usually occurs when a person feels depressed or worthless or is facing an exorbitant amount of problems. Fatal suicidal attempts are usually overestimated, because in most cases suicide attempts do not result in death or serious injury. In most cases suicide attempts result in failure or minor injury. Which means that failed or not resulting in death suicide attempts are recorded in the deaths by suicide statistics. Suicides are still very common, they occur about once every 40 seconds in the world. When dealing with suicide you must know its statistics, its causes, and its prevention. What is suicide? When does it happen? How many†¦show more content†¦One well known person is Cleopatra who supposedly died after being bitten by an Asp ( A type of snake ) she was a very common person when she died so because her main reason was because she had lost egypt and felt like there was no way to reconquer egypt although with time and patience they could have achieved that â€Å"goal.† she found it easier to die and leave the problem than to deal with it. This is one of the not so good endings to a person although many people died after her by suicide with different reasons and time periods of course. suicide has become â€Å"popular† that now deaths average about 85 americans per day.( Grolier Multimedia Encyclopedia ) Suicide can be caused by depression, one thing you should know is that it’s False: That people who talk about suicide won’t really do it.( Helpguide.org ) Most of the time people who commit suicide threatened about them dying with phrases like you won’t be laughing when i’m dead, or you’ll be sorry when i’m dead. They might say it jokingly with a real suicide thought but make it seem like nothing. Its False: That talking about suicide may give someone the idea.( Helpguide.org ) you can’t just give someone the idea/ an idea of suicide they have to have already haveShow MoreRelatedSuicide : What Drives A Person?1049 Words   |  5 PagesThe topic that I decided to discuss for my final paper is suicide. I feel like suicide relates to my academic and professional pursuits because there is always facts to learn in regards to as far as what drives a person to commit suicide, how to prevent it, and how provide treatment when someone fails su ch an attempt. I am trying to be an advocate for trouble youth so such information is pertinent to what I am trying to accomplish. It takes a patient and non-bias person to understand that everyoneRead MoreWhat Is Physician Assisted Suicide?939 Words   |  4 PagesWhat is Physician assisted suicide? Requests to end suffering through physician assisted suicide have occurred since the beginning of medicine. This technique to end ones life is very controversial and some argue that it should be legal while others argue otherwise. There are multiple advantages and disadvantages when it comes to physician assisted suicide. In physician assisted suicide, the physician provides the necessary means to end a patient’s life, but the patient themselves performs the actRead MoreWhat is Suicide and Why Does It Occur?1142 Words   |  5 Pagesâ€Å"Suicide is a permanent solution to a temporary problem.† Phil Donahue said these words, hoping to send a message; a message that suicide is a temporary and irreparable solution to an otherwise less than unmanageable problem. Suicide continues to be a phenomenon that no one fully understands. The rise of suicide can be directly interpreted by its precursors and their validity in newer generations such as adolescents in a time and society such as this. Suicide has moved from the realm of total tabooRead MoreWhat Actually Is Physician Assisted Suicide?1390 Words   |  6 PagesWhat actually is Physician-Assisted Suicide? In the discussion of Physician-Assisted Suicide you have to make sure that you use the right terminology and make sure that it is clear. Some of the greatest dangers of facing chronic and terminally ill patients are a grey area regarding PAS. There is a strict process to practice PAS. Despite the stringencies, the Council of Ethical and Judicial Affairs (1992) found that 28% of PAS cases in the Netherlands did not meet the specific criteria. The evidenceRead MoreWhat Makes Individuals Attempt Or Complete Suicide?1524 Words   |  7 PagesSome of these questions we ask are what makes individuals attempt or complete suicide† Are there ways to prevent these suicidal behaviors? Is this morally permissible and acceptable behavior? Is suicide a family trait or is this something that it does not pass on to other members? This article will examine the main currents of historical and contemporary philosophical thought surrounding these questions. In America today we have this horrible issue of suicide. Suicide is defined as the act of one killingRead More Suicide Bombers: What makes them tick? Essay1681 Words   |  7 Pagesnot feel bad about it? Thousands of people die each year due to suicide bombing, but not too many people know why they do it. Also, no one really wonders about the past and how suicide bombing started. Someone did not just wake up, and decide to strap bombs to themselves, then detonate them inside a building full of people. This essay will discuss the history of suicide bombing, the training of a bomber, the personality of a suicide bomber, the different motivations behind his or her action, andRead MoreWhat Football Taught Me And Suicide s Forgotten Victims1196 Words   |  5 PagesNo matter the circumstance, people will always be able to learn something to improve their lifestyle. It might be dire and serious, or light-hearted and fun. Whatever the case, the experience people gain from that situatio n is what aids to develop their persona. In â€Å"What Football Taught Me† by Donald Murray and â€Å"Suicide’s Forgotten Victims† by Lisa Keiski, both writers learn life lessons from their experiences. Despite emotional and physical exhaustion, Murray and Keiski learned life lessons throughRead MoreEmile Durkheim On Suicide Summary1081 Words   |  5 PagesEmile Durkheim states in his book, â€Å"On Suicide: A Study in Sociology,† â€Å"Social man†¦is the masterpiece of existence.† This statement stands out to me because the types of suicide Emile talks about is how man and the social world interact. Emile contributed many things for sociology and one of those things would be, â€Å"developing a new methodology, which focusses on what he calls â€Å"social facts†, or elements of collective life that exist independently of and are able to exert an influence on the individual†Read MoreEssay on Suicide as Escape from Reality131 5 Words   |  6 PagesSuicide has been an ongoing problem among all types of people globally for decades. Throughout the years, the trends of suicide have continued to increase. Although this trend of suicide has many causes and can be difficult to know what the exact source is, the number one cause of suicides is untreated depression which may result from a mental health problem, personal life issues, or even genetic and family history. According to Befrienders, suicide rates have increased 60% over the past 45 yearsRead MoreBreaking News : Teen Commits Suicide1222 Words   |  5 Pages â€Å"BREAKING NEWS: TEEN COMMITS SUICIDE† is not an unusual headline to read. Time and time again teens are making the choice to end their lives much like Richard Kirchoff’s son, Ryan Kirchoff, who took his life at the young age of 18. Kirchoff’s son was a normal kid who had many friends, a loving family, and dreamt that he would become a successful doctor, but all was taken away after he made the decision to take his life. Ryan had depression and refused to seek help from the people he trusted resulting

The Importance of Being Earnest Essay - 1439 Words

A Trivial Comedy for Serious People Oscar Wilde mocked his audience while he entertained them. Perhaps his most loved and well-known work, The Importance of Being Earnest, satirises the manners and affections of the upper-class Victorian society. Satire is a literary tone used to ridicule or make fun of human vice or weakness, usually with the intent of changing or correcting the subject of the satirical attack. The play focuses on the elite, while making fun of the ludicrousness and extremity of their behaviour. By employing many different types of humour, including witticisms, sarcasm and irony, Wilde produced, arguably, the most popular and enduring pieces of social satire to ever surface from the Victorian era. The major target†¦show more content†¦Although the characters in The Importance of Being Earnest strive to be respectable, none actually believe in the socially-set standards. As subset of the theme of values, Wilde explores in depth what it means to have a dual identity in Victorian society. Wilde himself knew the nature of the double life, having indulging in activities that were illegal and vilified by â€Å"respectable† society while appearing to be a husband and father in a traditional household. The theme of a double life of outward respectability while secretly transgressing society’s moral code is central to the plot of the Importance of Being Earnest. This is epitomised by the concept of â€Å"Bunburying†. Bunburying is, defined by Algernon, an elaborate lie allowing one to misbehave or escape social obligations while appearing respectable and dutiful. This idea is summed up in the text when Jack quips â€Å"When one is in town one amuses oneself. When one is in the country one amuses other people.† Through Jack’s wit, Wilde suggests that duplicity is an essential part of existence in late-Victorian society. Bot h Jack and Algernon struggle to remain free of the restrictions of Victorian convention.Show MoreRelatedThe Importance Of Being Earnest759 Words   |  4 PagesThe Importance doesn’t Being Earnest by Oscar Wilde is a satire, comedy play of the Victorian Age. The Importance of Being Earnest follows two main characters, Earnest and Algernon, who live double lives. During his play Wilde makes fun of some of the standards and the way of life during that time. One of the common traits of the time was deception. Wilde’s play has a common occurrence of deception through the play’s plot line, trivial lies, and a character’s point of view on deception. Wilde’sRead MoreThe Importance of Being Earnest800 Words   |  4 PagesOscar Wilde, the writer of The Importance of Being Earnest, celebrated the Victorian Era society while criticizing it in his play. Through his play, he utilized the humorous literary techniques of pun, irony, and satire to comment on the impact of Victorian Era society left on the characters themselves. These comedic literary devices also help to show how the members of this society in the Victorian Era live by a set of unspoken rules that determine politeness, as well as proper etiquette to liveRead MoreThe Importance Of Being Earnest1041 Words   |  5 PagesFeminist Perspective As seen in The Importance of Being Earnest by Oscar Wilde, men and women live in a society of inequality between the two sexes as conveyed through double standards. For instance, there is a double standard regarding men and women flirting as seen when Algernon says â€Å"She will place me next to Mary Farquhar, who always flirts with her own husband across the dinner-table. That is not very pleasant.† While women are shamed for talking to men whom they are married to, men such asRead MoreThe Importance of Being Earnest 526 Words   |  2 Pages In the Importance of Being Earnest, dramatic irony is throughout the play which leads to many humorous events. Dramatic irony is a type of irony where the audience fully understands the situation while the character is unaware of it. The lack of knowledge the character has about their situation is amusing in the play. First example of dramatic irony that turns into humor is when Jack confesses his love to Gwendolen and she also feels the same way but for a different reason than his. She saysRead MoreThe Importance of Being Earnest1284 Words   |  6 PagesIn this Lady bracknell shows no sympathy for Mr.Bunbury and does not exhibit pity for him as he is less privileged then status. It is befitting that how cursory is Victorian values. BUNBARING AS A CENTRAL THEME :- Marriage:- It is of principle importance in the story both as a chief plot and also a topic of debate. The issue of marriage came for the first time when Algernon asks Lane† Is marriage so demoralizing as that ? â€Å"(Pg 7). They discuss the attributes of marriage and discuss whether marriageRead More Not Being Earnest in The Importance of Being Earnest Essay examples858 Words   |  4 PagesNot Being Earnestnbsp;innbsp;The Importance of Being Earnest nbsp;While some critics contend that The Importance of Being Earnest is completely fanciful and has no relation to the real world, others maintain that Oscar Wildes trivial comedy for serious people does make significant comments about social class and the institution of marriage.nbsp; These observations include the prevalent utilization of deceit in everyday affairs.nbsp; Indeed the characters and plot of the play appear to beRead MoreEssay On The Importance Of Being Earnest1087 Words   |  5 PagesThe Importance of Being Earnest The title of the book I read for my summer reading is called The Importance of Being Earnest which is a drama book written by Oscar Wilde. It was set in London in the year of 1895. A constant theme throughout this book was marriage beginning with Lane and Algernon discussion. Everyone has different ideas of what marriage is, Lane believes it is a pleasant state, Algernon and Jack discuss if its for business or pleasure. Lady Bracknell believes that it should be aRead MoreCharacterization in the Importance of Being Earnest987 Words   |  4 Pagesgroup B Characterization in The Importance of Being Earnest Among Oscar Wilde’s varied works, a prominent place has been assumed by a notoriously humorous play The Importance of Being Earnest. Such has been the play’s popularity to this day that countless efforts have been retaken so as to adapting it for modern age due to its scintillating language and the author’s surpassing skill at creating immortal characters. In the attempt to spell out the importance of characterization we shall lookRead More Importance Of Being Earnest Essay1037 Words   |  5 Pages Theatre Studies: Cat One Draft The Importance of Being Earnest is set in late Victorian England, a time of social reform. Society was rediscovering art in its many forms yet as a consequence, The Upper class continued their program of suppressed inferiority. The lower classes were treated with disdain and disgust and the animosity between the groups was easily visible. Essentially, the late Victorian era was the beginning of a mini cultural renaissance, yet Upper Class society, which forms theRead More The Importance of Being Earnest Essay1376 Words   |  6 PagesOscar Wilde’s The Importance of Being Earnest is a timeless comedy of manners in which two young, light-hearted men, pretend their names are ‘Ernest’ in a bid to impress their love interests, who both believe the name Ernest bestows magical qualities on the possessor. Throughout the play, Wilde uses a mix of social drama, melodrama and farce to appeal to the audience. Through his gentle use of parody Wilde is able to ridicule his con temporaries and attack the values and attitudes of Victorian society

Slaughterhouse

Slaughterhouse-five Realitivity Of Time Essay Many writers in history have written science fiction novels and had great success with them, but only a few have been as enduring over time as Kurt Vonneguts Slaughterhouse-Five. Slaughterhouse-Five is a personal novel which draws upon Vonneguts experiences as a scout in World War Two, his capture and becoming a prisoner of war, and his witnessing of the fire bombing of Dresden in February of 1945 (the greatest man-caused massacre in history). The novel is about the life and times of a World War Two veteran named Billy Pilgrim. In Slaughterhouse-Five, Kurt Vonnegut uses structure and point of view to portray the theme that time is relative. We will write a custom essay on Slaughterhouse-five Realitivity Of Time specifically for you for only $16.38 $13.9/page Order now The way Kurt Vonnegut structures Slaughterhouse-Five aids in the portrayal of the theme that time is relative. The novel is broke down into two parts: Vonneguts story about the novel and the life story of Billy Pilgrim. The life story of Billy Pilgrim which is presented as a series of episodes with no chronological order . This mirrors the structure of the novel which has a beginning, middle, and end but not in there respective places. (Dawley 1) Billy states numerous times in the novel that he has become unstuck in time and that the time travel periods arent necessarily fun. (Vonnegut 23) While the reader never leaves the main plot line of the fire-bombing of Dresden for very long, Billy still travels alot. Billy has seen his birth and death many times and all the events in between. (Vonnegut 23) The reader learns that the things Billy Pilgrim cannot change are the past, the present, and the future. (Vonnegut 60) Many of the time warps are to his later-life as an optometrist. During his life as an optometrist he marries one of his professors daughters. Even though Billy knows ahead of time, because he has seen the future before it happens, he knows that he is only marrying her to get funding from her father to start his own company. More of the time travels Billy has take him to his time on the planet Tralfamadore. Billy says that the aliens abducted him on his daughters wedding night and returned him a few milliseconds later, but actually spend many months on Tralfamadore because the Tralfamadorians can also see in the fourth dimension, time, which allowed them to keep Billy for what seemed like longer than what he was actually there. While on Tralfamadore, Billy learns to accept his life as it is dealt to him because nothing that happens to you damages you forever. Since time is relative, and your life is like a mountain range, your death ,birth, and all the events in between are nothing more than peaks in a range of mountains, irremovable and able to be vis ited numerous times. The point of view that Slaughterhouse-Five is written from also affects the way the reader fells about time after reading the novel. Since the story is narrated by a omniscient being that is everywhere with Billy Pilgrim, the reader gets a first hand account of every event in his life. Also Billy is very relaxed and accepting all things around him. A good example of this is Billys habit of following every death with so it goes. (Vonnegut 69) The repetition of this phrase not only de-emphasizes death, but also helps Vonnegut assert control over the readers response after a death. (Dawley 2) The way Billy describes the war as if it is still going also directly relates to his repetition of so it goesand his acceptance of the relativity of time. After seeing the clean shaven Americans at the camp, Billy realized how young they were and was shocked, saying,My God, its the Childrens Crusade! (Vonnegut 91). This shows Billys view of war as irrelevant and of no practica l use except in the extermination of some mothers child. He believes that people are no better off, as far as getting along, then when they started the war. Because of his beliefs about war, Billy lackadaisically goes through it accepting everything that happens to him because of it. For example, when Billy is picked up by the wondering group of soldiers he is expected to be the first one to die and accepts that and even tells them to leave him because he would just get them captured or killed. The ironic thing is that the two scouts that abandoned Billy and Roland because they were loud and clumsy ended up being killed by what Billy said were, Three inoffensive bangs that came from far away. (ClassicNote 1). This shows Billys acceptance by the bangs that caused his comrades deaths being inoffensive; whereas, if you ask any veteran of war, no shots are inoffensive even if a fellow person is not killed by it. Billy also visits the planet Tralfamadore in the book. His trip to Tralfama dore explains to the reader how he got his point of view on time. The Tralfamadorians see in four dimensions (time being the fourth); whereas, humans only see in three. The Tralfamadorians try to explain to Billy that time is like a stretch of the Rocky Mountains and that all time is time. It does not change. It does not lend itself to warnings or explanations and that taken moment by moment, a person will find that we are all bugs in amber. (Vonnegut 85-86) To the Tralfamadorians, the heavens are filled with rarefied, luminous spaghetti (Vonnegut 87) where humans see only stars. Billy and Vonneguts own philosophy about life and time is that death is too important to ignore, yet is nothing to fear, and that the reader should accept the unchangeable course of life and of death, and not look back as Lots wife did, and enjoy the good moments and bad as well that life brings to us. (Dunstan 1)Slaughterhouse-Five gives the reader insight on the meaning of life, time, and war. The though t of humans being able to view their lives moments concurrently and not linearly is erroneous to the reader, yet Kurt Vonnegut brings into the readers head the idea of time being relative and only existing in humans imaginations. .u7367b060f3c68c89e09aee28b428a714 , .u7367b060f3c68c89e09aee28b428a714 .postImageUrl , .u7367b060f3c68c89e09aee28b428a714 .centered-text-area { min-height: 80px; position: relative; } .u7367b060f3c68c89e09aee28b428a714 , .u7367b060f3c68c89e09aee28b428a714:hover , .u7367b060f3c68c89e09aee28b428a714:visited , .u7367b060f3c68c89e09aee28b428a714:active { border:0!important; } .u7367b060f3c68c89e09aee28b428a714 .clearfix:after { content: ""; display: table; clear: both; } .u7367b060f3c68c89e09aee28b428a714 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7367b060f3c68c89e09aee28b428a714:active , .u7367b060f3c68c89e09aee28b428a714:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7367b060f3c68c89e09aee28b428a714 .centered-text-area { width: 100%; position: relative ; } .u7367b060f3c68c89e09aee28b428a714 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7367b060f3c68c89e09aee28b428a714 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7367b060f3c68c89e09aee28b428a714 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7367b060f3c68c89e09aee28b428a714:hover .ctaButton { background-color: #34495E!important; } .u7367b060f3c68c89e09aee28b428a714 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7367b060f3c68c89e09aee28b428a714 .u7367b060f3c68c89e09aee28b428a714-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7367b060f3c68c89e09aee28b428a714:after { content: ""; display: block; clear: both; } READ: Alternative Cinema EssayWorks CitedClassicNote. Insanity of war in Slaughterhouse-Five. 29 Jan 2001. a href=http://www.gradesaver.com/ClassicNotes/Titles/slaughterhousefive/essays/insanitywar.htmlhttp://www.gradesaver.com/ClassicNotes/Titles/slaughterhousefive/essays/insanitywar.html. Dawley, Jason. The use of Fragmentation in Slaughterhouse-Five. 29 Jan 2001. a href=http://www.geocities.com/hollywood/4953/kv_fragmentation.htmlhttp://www.geocities.com/hollywood/4953/kv_fragmentation.html. Dunston, Brittany. Destruction of Dresden, destruction of Vonneguts dream. 29 Jan 2001. http://www.geocities.com/hollywood/4953/kv_dream.html. Vonnegut, Kurt. Slaughterhouse-Five. New York:Dell, 1991.

Pop Art Essays (293 words) - Art Movements, Modern Art,

Pop Art The birth of Pop art (short for Popular art) emerged in England between the years of 1950 and 1960, but heightened to its full potential in New York. Pop art was a form of rebellion against Abstract Expressionism. Pop artists felt that Abstract Expressionism was an elite art, to which only a tiny class, mainly of painters and poets, could respond (30 Compton). Pop artists also considered them pretentious and over-intense and at the same time, only selling to the greedy middle class. So, in order for the artists who were against Abstract Expressionism to dissent from that pretentious position they created Pop art. Pop art is the imagery of popular culture drawn from the cinema, television, advertising, comics and packaging to express abstract formal relationships. Furthermore, Pop artists also duplicated common mass production images such as beer bottles, soup cans, comic strips and road signs in paintings, collages, and sculptures. Others actually incorporated the objects themselves into their paintings and sculptures, and often times modifying them as well. Materials of modern technology, such as plastic, urethane foam, and acrylic paint, were also included in some of their art works. Critics did not easily accept this new and bizarre style of art. In fact, the politically engaged critics complained that Pop art is the art of passive acceptance and that the subject matters are wild and impassioned, and therefore in itself a satire on American life. (30 Compton) However, that is rarely the case, the artists may be radical but they never intend to satirize the American life. Their only purpose is to stress the importance of an everyday object and their instant recognizable image and for everyone to be able to relate to it Arts Essays

Memory Essays - Mnemonics, Rhetoric, Memory, Dialectic, Free Essays

Memory Essays - Mnemonics, Rhetoric, Memory, Dialectic, Free Essays Memory Question 4: There are many techniques which have been developed to increase the efficiency of memory . Select 3 techniques , discuss them in detail and present examples of when they can be used. In the world today it is a must to be able to remember things. Memory is a big part in everyones life. Their is hardly a day that goes by when you do not have to remember something. If someone doesnt have a great memory it could cause somewhat of a down fall in their professional life. In this paper I will discuss three different memorization habits and how they can be contributed to ones everyday lifestyle. One of many ways that help people memorize things is in a verbal sense called Rhymes. Rhyming is an easy way for someone to memorize certain things. This method is most common with children in school. Many people that grow up still remember these little detailed Rhymes that help them get threw school. Rhymes are nothing other than little sayings which sometimes make no sense , but when repeated in your mind it helps your recall what is need to know . The Rhyme that I remember best was used in math class I ate and ate until I was sick on the floor eight times eight equals sixty-four that saying is really kind of ridiculous , but I always new what eight times eight was . There are so many sayings out there and everyone of them will help anyone memorize. Rhymes have been and always will have a big impact on helping people in memorization. Another strategy to help on to memorize things is called Acrostics. Acrostics is nothing more than a saying in which the first letter of each word of the saying is the cue to help recall information you need to know . This method is very similar to the method of Rhyming , but you only use the one letter from each word to represent the cue for your needed information. One of the Acrostic phrases that many people were taught for learning notes in music class was Every good boy does fine . This saying helps people remember notes E, G, B, D, and F , which are five main chords, in order , used in music. Acrostic is not used as much as Rhyme; however, though they are very similar in style. Many people use this method , but really have no idea what it is called nor really care as long as it works , and it does . All people tend to do things the easy way , and their is nothing wrong with that as long as it works . There are certain methods for everything and it always helps to have some help when needed.The third method that will be discussed is the method of Loci. The m ethod of Loci involves taking an imaginary walk along a familiar path where images of items to be remembered are associated with certain locations . The first step is to commit to memory a series of loci, or places along a path. Usually these loci are specific locations in your home or neighborhood. Then envision each thing you want to remember in one of these locations. Try to form vivid images . When you need to remember the things , imagine yourself on your path , which should serve as cues for the retrieval of the images you have formed ( Wayne Weiten, 2000 ). The usefulness of Loci helps assure yourself of remembering items in a certain order and the order is determined by the location sequence along the certain path. In this paper I have discussed and gave examples for three different ways to improve ones memory. There are many other methods in to help with memorization ;however , I believe these are the three most common used help methods. Each method has its own direct way in helping one to memorize something for long periods of time. Memorizing is a everyday thing that is nearly necessary for everyday life. People have methods for doing everything and just because you do something one way doesnt make that the only right

Elemental Composition of the Human Body by Mass

Elemental Composition of the Human Body by Mass This is a table of the elemental composition of the human body by mass for a 70 kg (154 lb) person. The values for any particular person may be different, especially for the trace elements. Also, the element composition does not scale linearly. For example, a person who is half the mass may not contain half the amount of a given element. The molar amount of the most abundant elements is given in the table. You may also wish to view the element composition of the human body in terms of mass percent. Reference: Emsley, John, The Elements, 3rd ed., Clarendon Press, Oxford, 1998 Table of Elements in the Human Body by Mass oxygen 43 kg (61%, 2700 mol) carbon 16 kg (23%, 1300 mol) hydrogen 7 kg (10%, 6900 mol) nitrogen 1.8 kg (2.5%, 129 mol) calcium 1.0 kg (1.4%, 25 mol) phosphorus 780 g (1.1%, 25 mol) potassium 140 g (0.20%, 3.6 mol) sulfur 140 g (0.20%, 4.4 mol) sodium 100 g (0.14%, 4.3 mol) chlorine 95 g (0.14%, 2.7 mol) magnesium 19 g (0.03%, 0.78 mol) iron 4.2 g fluorine 2.6 g zinc 2.3 g silicon 1.0 g rubidium 0.68 g strontium 0.32 g bromine 0.26 g lead 0.12 g copper 72 mg aluminum 60 mg cadmium 50 mg cerium 40 mg barium 22 mg iodine 20 mg tin 20 mg titanium 20 mg boron 18 mg nickel 15 mg selenium 15 mg chromium 14 mg manganese 12 mg arsenic 7 mg lithium 7 mg cesium 6 mg mercury 6 mg germanium 5 mg molybdenum 5 mg cobalt 3 mg antimony 2 mg silver 2 mg niobium 1.5 mg zirconium 1 mg lanthanum 0.8 mg gallium 0.7 mg tellurium 0.7 mg yttrium 0.6 mg bismuth 0.5 mg thallium 0.5 mg indium 0.4 mg gold 0.2 mg scandium 0.2 mg tantalum 0.2 mg vanadium 0.11 mg thorium 0.1 mg uranium 0.1 mg samarium 50 g beryllium 36 g tungsten 20 g

Image of Nurse in the Media Essay Example | Topics and Well Written Essays - 500 words

Image of Nurse in the Media - Essay Example She initiated this profession for the benefit of the health of all individuals in this world. But this profession has faced many problems. In the olden times the lack of resources and support for this career was a major hurdle for nurses. Nowadays stereotyping of the nurses in the media has become an obstacle that hinders the performance and efficiency of the nurses. Nurses have become an integral part of the healthcare system. They take care of the health of the patients and advise them with the best possible options available for their health. Despite of these essential functions of the nurses, their portrayal has been distorted by the media and the society. It has been seen that nurses are highlighted as women with glamour and beauty but they are considered not to possess any further qualities. It is seen that they are stereotyped as being unintelligent and as not being capable of taking care of patients on the same level as the physicians. It is true that the education opportunit ies of nurses have expanded. But owing to such labels stamped for the nurses in the media and the society, many people refrain from opting for this profession. A study conducted in 2008 indicated the fact that the media portrays the nurses as objects of attraction with no competence and potential. Furthermore, famous television serials which include Grey’s Anatomy and House suppress the role of the nurses and promote the role of the physicians.

NMS105 Coursework 1 Example | Topics and Well Written Essays - 1250 words

NMS105 1 - Coursework Example The paper concludes by looking into the Regulatory requirements and guidance such as ship registration. It specifically focuses on United Kingdom Ship registration and Small ship register, and Marine Notices. This is a United Nations’ specialized agency that is accountable for measures for improving the security and safety of global shipping and to thwart marine pollution by ships (Balkin, 2006). This agency serves several purposes while striving to safeguard marine shipping. First, it seeks to ensure cooperation among governments regarding all kinds of technical matters that affect shipping in global trade. The second function is it serves to encourage the overall adoption of the best practicable principles about navigation efficiency, maritime safety, and control and prevention of marine pollution. Thirdly, IMO serves to facilitate the removal of needless restrictions and discriminatory action by governments that take part in international trade, to uphold the accessibility of shipping services to international trade without discrimination (Oxman, 1995). Fourthly, this agency has a purpose to consider issues relating to unfair practices in shipping as well as any issues about sh ipping that may require the attention of the IMO by the UN organ. This is a United Kingdom agency that seeks to prevent loss of lives in marine transport at sea. It is responsible for the implementation of the international and the British maritime safety policy and law (Hetherington, Flin & Mearns, 2006). Its main roles are, to coordinate search and rescue in the sea with the help of her majesty’s coastguards, watching and preventing water pollution at the coastal sea. It also guarantees that ships meet the United Kingdom and the international safety standards, and issuing and testing merchant navy certificates of proficiency among the crew and ship’s officers. The

Managerial Accounting Quiz 1 Essay Example for Free

Managerial Accounting Quiz 1 Essay Chapters 1 and 2 10 Points 1. Complete the answer sheet below by placing an X under each heading that identifies the cost involved. The Xs can be placed under more than one heading for a single cost. (5 Points) Variable Cost Fixed Cost Direct Materials Direct Labor Manufactu ring Overhead Period Cost Materials costs X X Production line workers wages X X Production Equipment rental X X Factory Building depreciation X X Advertising costs X X 2. A partial listing of costs incurred at Rust Corporation during August appears below: Purchases of raw materials†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $ 135,000 Direct labor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 73,000 Factory Utilities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11,000 Sales Commissions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 69,000 Administrative Salaries†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 101,000 Indirect Labor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 89,000 Depreciation of Production Equipment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18,000 Indirect Materials†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10,000 Depreciation of Office Copy Machine†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5,000 Raw materials inventory, beginning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 97,000 Raw materials inventory, ending†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 84,000 Work in process inventory, beginning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 39,000 Work in process inventory, ending†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 52,000 Finished goods inventory, beginning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 106,000 Finished goods inventory, ending†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 71,000 a. Prepare a Schedule of Cost of Goods Manufactured in good form. (3 Points) Direct Materials: Beginning raw materials inventory: $97,000 Add: Purchase of raw materials 135,000 Raw materials available for use 232,000 Deduct: Ending raw materials inventory 84,000 Raw materials used in production $148,000 Direct Labor: 73,000 Manufacturing Overhead: 118,000 Total manufacturing cost: 339,000 Add: Beginning work in process inventory 39,000 378,000 Deduct: Ending work in process inventory 52,000 Cost of goods manufactured $326,000 b. Compute the Cost of Goods Sold. (2 Points) Finished goods inventory, beginning$106,000 Add: Cost of goods manufactured 326,000 Goods available for sale 432,000 Deduct: Finished goods inventory, ending 71,000 Cost of goods sold $361,000 Managerial Acctg Quiz 2 – Fall 2012 NAME__ _______________________ Chapters 3 and 4 10 Points 1. Pence Company is a manufacturing firm that uses job-order costing. The company applies overhead to jobs using a predetermined overhead rate based on machine-hours. At the beginning of the year, the company estimated that it would work 44,000 machine hours and would incur $176,000 in manufacturing overhead cost. During the year the following actual costs and hours were incurred: Job A Job B Job C Job D Direct Materials$ 135,000 $ 129,000 $ 98,000 $ 103,000 Direct Labor $ 80,000 $ 85,000 $ 63,000 $ 68,000 Machine Hours 12,000 13,000 8,000 14,000 Number of Units 50 35 60 Indirect Materials used: $ 34,000 Indirect Labor: $ 63,000 Selling Costs: $134,000 Factory Utility Costs: $ 14,000 Factory Depreciation: $114,000 Administrative Salaries $157,000 Required: (5 points) a. Compute the predetermined overhead rate 176000/44000= 4.00 b. Compute the amount of overhead applied to each job. A.12000*4= 48000 B. 13000*4= 52000 C. 8000*4= 32000 D. 14000*4= 56000 c. Assuming that Jobs A, B, and D were completed during the year, compute the total cost charged to each job and the unit cost of the product produced. A.5660 B.8543 D. 3983 d. Compute the balance in Work In Process at the end of the year. 161,000 e. Compute the amount of overhead under or overapplied. 176000-161000= 15000 f. Assuming the amount is not material, write the journal entry required to close the manufacturing overhead account at the end of the year. Work in Process 161,000 Manufacturing Overhead161,000 2. Elton Company uses the weighted-average method in its process costing system. The company adds materials at the beginning of the process in Department M. Conversion costs were 75% complete with respect to the 4,000 units in work in process at May 1 and 50% complete with respect to the 6,000 units in work in process at May 31. During May, 12,000 units were completed and transferred to the next department. An analysis of the costs relating to work in process at May 1 and to production activity for May follows: Materials Conversion Work in process 5/1 $26,200 $19,370 Costs added during May $26,900 $29,380 Required: Using the weighted-average method, determine the Equivalent Units of Production for Materials and Conversion Costs, the Cost per Equivalent Unit for Material and Conversion Cost, and the total product cost per Equivalent Unit. (5 Points) Equivalent units of production Materials Conversion Transferred to next department.. 12,000 12,000 Ending work in process (materials: 6,000 units Ãâ€" 100% complete; conversion: 6,000 units Ãâ€" 50% complete).. 6,000 3,000 Equivalent units of production 18,000 15,000 Cost per Equivalent Unit Materials Conversion Total Cost of beginning work in process.. 26,200 19,370 Cost added during the period.. 26,900 29,380 Total cost (a) 53,100 48,750 Equivalent units of production (b) 18,000 15,000 Cost per equivalent unit, (a) à · (b). 2.95 3.25 Total: $6.20

Osi Model Essay -- Networks Telecommunications

UNDERSTANDING THE OSI MODEL AND THE RELATIONSHIP WITH TCP/IP The Open Systems Interconnection (OSI) model is a reference tool for understanding data communications between any two networked systems. It divides the communications processes into seven layers. Each layer both performs specific functions to support the layers above it and offers services to the layers below it. The three lowest layers focus on passing traffic through the network to an end system. The top four layers come into play in the end system to complete the process. This presentation will provide you with an understanding of each of the seven layers, including their functions and their relationships to each other. This will provide you with an overview of the network process, which can then act as a framework for understanding the details of computer networking. Also this paper will explain how the 802 specifications expanded the OSI reference model by dividing the data link layer into two layers. Finally, this paper will draw comparisons between the theoretical OSI model and the functional TCP/IP model. Although TCP/IP has been used for network communications before the adoption of the OSI model, it supports the same functions and features in a differently layered arrangement. The history of the development of the OSI model is, for some reason, a little-known story. Much of the work on the design of OSI was actually done by a group at Honeywell Information Systems, headed by Mike Canepa, with Charlie Bachman as the principal technical member. This group was chartered, within Honeywell, with advanced product planning and with the design and development of prototype systems. In the early and middle '70s, the interest of Canepa's group was pr... ...mputer systems communicate with one another in the world wide web or in a corporate setting. Personally, I have found that the OSI model relates to just about everything that I have done as an IT consultant. During computer migrations and configuring desktops to be networked on the corporate land, enables the workstations to communicate via the OSI model and the TCP/IP model. Having to map network drives enables users to have extra disk space other than just their hard drive to store data. When a user retrieves data from a network drive, the total process is through the seven layers of the OSI model. Configuring email accounts enables users to communicate via email transactions, a process that uses the OSI model and the TCP/IP model. References 1. Network Plus Guide to Networks (2002) 2. Ethernet Tutorial (2001) 3. Microsoft's guide to the OSI model (2004)

Challenges faced by Indian IT

1. Uncertain global economy: The Indian IT outsourcing industry gets about 75% of its revenues from US and Europe. The renewed concern regarding the European sovereign debt has led to companies slowing down their IT spending. BFSI segment has been the biggest contributor to Indian IT revenues. As shown in the figure below, the recent turmoil in Europe & US has resulted in slowing demand in BFSI segment. Source: Business Standard 2. Protectionist measures: There have been periodic threats of the US stopping all outsourcing work. Rising US rhetoric against shipping of jobs to low cost locations ahead of US presidential elections in November might result in lower market shares for Indian IT companies. The US Senate will be looking into a bill backed by the Democratic party popularly known as the ‘Bring Jobs Home Act’. If the bill is passed, tax benefits will be extended to companies that shift their work back to the US & will end tax incentives for those who send work offshore. On the other hand, Europe has quietly enforced visa restrictions making people difficult to travel onsite for work. . Tough competition from MNCs: Increasing competition from MNCs like IBM, Accenture who have set up bases in several of the IT zones earlier dominated by Indian IT firms. Also, US wages have been decreasing and are on par with Indian wages for some of the sectors. Outsourcing will be less attractive to American employers. 4. Pressure on billing rates: Discounts from key financial sector clients is pinching IT firms. On 12th July, Infosys claimed that pricing has fallen by 3. 7% in the June quarter from the previous quarter. As the growth in demand has fallen, firms are vying for the small pie by opting for price cuts. 5. Low employee utilization: Increasing bench size has been reported across various IT firms. Employee utilization has fallen down to 67% for lot of Indian companies. Companies have to reserve certain human capital so as to accommodate them in case of future demand. 6. Volatility of Indian rupee against the dollar: Depreciating rupee helps the IT industry. Increase its revenues as most of the companies earn in US dollars. However, as the companies would have already hedged against rupee appreciation in advance, the currency volatility wouldn’t affect much. Planning for the future becomes a problem. Major players in Indian IT: 1. TCS is the largest software company in Asia and was one of the pioneers of the global delivery model. Its Q1 results have been slightly better than expected with 14. 6% increase (over previous quarter) in Q1 profit at Rs 3280 crore with revenues at Rs 14869 crores. TCS has said that it is expecting to beat the forecasts of 11-14% growth in revenues set by NASSCOM for FY13. According to the CEO, TCS has been seeing strong growth from markets like North America, UK & Europe despite the gloomy economic environment. 29 new clients were added in the June quarter. Successful execution of its restructuring much before its competitors has been one of the reasons of success for TCS. Also, it is more flexible than its peers when it comes to pricing. And is more open to the client’s suggestions The fixed component is atleast 8-10% higher than that of its peers. 2. Infosys is the 2nd largest Indian IT service provider and reputed for its work ethics & world class management practices. In the past by exceeding revenue expectations, it kept investors and analysts happy. But by failing to meet expectations in 3 of the 5 recent quarters, it has lost its status as the industry bellwether. It has cut down its revenue forecasts for FY13 to 5% down from its April estimate of 8-10% growth. The company has underlined weak macroeconomic environment, falling clients’ confidence & fall in discretionary spending (spending by corporate which can be held back at discretion and are usually for long term benefits) as the reason behind its fall in revenues. Critics have blamed the poor results on the change in leadership, its inability to motivate its employees when the morale is already down because of delayed and small pay raises, premium pricing in the face of slowing economic growth and its conservatism by not using its excessive cash pile (around $3. 7 billion as of June 2012) to make acquisitions that can make it a global company. The CEO said that Infosys is looking out for opportunities in product, consulting, platform space and system integration. The company’s strategy of positioning itself as a premier global consulting & system integration major has backfired since the economy has still not recovered from the slowdown. 3. Wipro is the third biggest Indian IT firm and its revenues for the year 2011-12 stood at $5. 7 billion. It is betting on regions like Latin America, Asia Pacific and Ghana as they have been contributing almost 16-17% of the total revenues for Wipro. Wipro is also shifting its focus from telecom equipment vendors who have reduced IT spending to telecom analytics & mobile broadband where the end users are telecom operators. . HCL Technologies is the fourth largest Indian IT company. In the last 2 quarters, it has won deals worth $2. 5 dollars and Europe has contributed almost 54% to it. It is strong in total IT outsourcing which comprises of infrastructure services, application development and maintenance. While most of the other Indian IT firms are vying for high-end consulting contracts, HCL has bee n focusing on infrastructure deals. Future prospects : Inspite of the economic upheaval, Indian IT firms still feel that BFSI will bring in the maximum revenues. The optimism is based on the fact that even clients were supposed to have cut spending during the credit crisis time, Indian IT exports have grown $33 billion between 2008-09 to 2011-12. However all the IT firms have to get used to lower margins. Gone are the days when experienced 30% growth. IT firms have so far mainly relied on cost differentiation. To cope up with the various challenges, they need to start innovating. So they have to find new markets, new customers, develop products etc. For eg: Wipro has started offering to IT solutions to the petroleum industry in Ghana. Transformations are taking place as the use of cloud computing & mobile devices is slowly increasing. Infosys has added about 20 new clients in the past quarter in cloud, big data and security. With the increase in use of apps on mobiles, programs are being written for mobile. Also companies have started positioning themselves as IT consulting firms. In the near future, government of India might provide the impetus as it plans to go big on digitization. The immediate future for IT companies may not be as bright as it was in the past. But companies should reboot its systems and log on to new sites The decade of 1990 was the golden era for information Technology in India. With liberalization, privatization & globalization, Indian IT Sector took huge leaps in Information Technology. Today, with total revenues of about $88. 1 billion, Indian IT sector being one of strongest industries worldwide has grown for more than 30% for more than 20 years. Indian IT firms have moved up the value chain from low cost programming in the early years to providing premier global IT consulting services. Before the onset of recession in 2008, the IT industry flourished thanks to the exponential increase in global IT spending. During the recession, companies decreased their IT spending thereby slowing down the growth of IT industry. But this created a pent-up demand for IT. With economic recovery, companies have started spending on IT albeit with great caution. Fig : Statistics of IT & BPO in India Intense competition has impacted growth in billing rates thereby affecting revenues. For the first time in 47 quarters, Infosys missed quarter’s expectations. The major IT firms have reduced their growth expectations for the year 2012-13. The top 4 Indian IT companies grew at 17% in the 3rd quarter and at 14% in the fourth quarter as opposed to 24% in the first quarter in the last financial year and this is a cause of worry. Industry Verticals: The various verticals in IT sector are shown in the pie chart. Achievements of Indian IT sector in 2011: Increase in global sourcing industry from 51% in 2009 to 58% in 2011. * Contribution to India’s GDP has increased from 1. 2% in 1998 to 7. 5% in 2012. Demand & Supply : Due to the expansion in IT sector in terms of form, volume etc, there is a continuous demand for engineering graduates, skilled workforce etc. Being a service oriented industry, this sector is highly dependent on manpower. While there is enough of supply of gra duates, it is very important for the labour to be technically competent and possess soft skills.

My First Day at University

My first day in buic I remember my first day I had wait all the summer to enter the university. I felt excited and at the same time I was very nervous because it was my first day in the university and I didn't know any person. My first day in the university was good and give my love and pain to me. I didn't know how to find my classroom. I was lost and I had to ask one person the easy way to go to there. This person was very nice and told me the right direction. I wouldn't find my classroom I arrived to classroom late. When I walked on, I saw some people and I felt strange.I approached to one girl and asked for the classroom. It’s so lucky when I knew that we were in the same group, so I felt less nervous. I introduced myself and she also did it, her name is tip. We came in the classroom when the time to start classes began. All our classmates were quiet, nobody talked at all. The teacher arrived early. She started the class and after that we introduced ourselves. There were m any people that came from different areas of over country, they were friendly and interested. tip and I sat closely and talked very much. After that, we spent the rest of the day together until we had to go home.We felt that we have many things in common with each other. Day by day, we have been best friends at university and usually helped each other in studies and also in life. At last ,days ago It was a Saturday when I first saw her. Her brown caramel eyes made my heart skip a beat for I had never seen anything so breathtaking. Her skin was a russet color and her hair was a shady black. That first moment when we saw each other is engraved in my head. I can still hear my heart throbbing loudly in my chest as her eyes landed on me in that small room.We stared at each other as she made her way to the seat in front of me and a smile flicked on her lips to seal that moment. It took a year for me to talk to her; we became best friends but nothing more, nothing that I wanted. Her life w as mine, her thoughts were mine, she was my world and she didn't even know. Everyone said that we had something between us, she always laughed because she never notice how I shatter every time she notice someone else, but what really destroyed me was the day she broke the news that she was leaving and maybe never coming back.I am always going to remember that day because I had the opportunity to meet more people ,especially made friend with tip. Finally, I think it is natural that on the first day we feel nervous, but this always have a happy ending. that's why I believe my first day in the university was very good. My love for her is like the waves in the sea, it comes and it goes and She made me cry but she also made me laugh. But she never come back to me forever.

102 Causal Relationships Professor Ramos Blog

102 Causal Relationships The Evaluation Self-Evaluation The Evaluation Self-Evaluation Take ten minutes and fill out the evaluation sheet for your essay. Think objectively about your essay. Assign a number from 0-3 for each of the criteria and fill out the comment section. Be concise since you do not have a lot of room. You can give yourself a grade or leave it up to me. If I agree with your evaluation, you will earn extra credit points, a bump in your score. Causal Relationships As a class, we are going to clearly define the types of causal relationships: necessary sufficient precipitating proximate remote reciprocal causes contributing factors Causality: the relationship of cause and effect Once you understand these concepts, the charts you create to map cause and effect can become more complex. You should identify the types of causal relationships on your charts (you might use different types of arrows, different colors, or simply labels to show what kind of cause is being mapped). Necessary Cause: any factor that must be in place for something to occur. Sufficient Cause: is a condition that always produces the effect in question. Precipitating Cause: the proverbial straw that breaks a camel’s back. Proximate Cause: nearby and often easy to spot. Remote Cause: may act at some distance from an event but be closely tied to it. Reciprocal Cause: you have a reciprocal situation when a cause leads to an effect that, in turn, strengthens the cause. Contributing Factors: add to the causes to bring about the effect. Why is society so fascinated with serial killers? Ed Gein Documentary Quick Write Why did Ed Gein commit those murders? Charting Cause and Effect Let us chart the causes and effects of a monster. Tips Dont jump to conclusions Appreciate your limits. We dont know why so we have to follow the evidence from effect to cause. Offer sufficient evidence for claims

Surrealist Cover Design -- Interviewing Jeff Huang

Surrealist Cover Design Interviewing Jeff Huang Surrealist Cover Design Interviewing Jeff Huang â€Å"I am fascinated by the idea of the subconscious bleeding into the conscious world†Ã‚  Ã‚  At Reedsy, we like to take some pride in the people we have been able to attract. Our vision was to create a community of truly great freelance talent and make it available for authors. Every day, as more great editors, proofreaders, designers and artists are added, we are getting a little closer to making this vision a reality.Today, we have the honor of interviewing one of our very best artists. Whether it’s for Stephen King, Sara Raasch, Nintendo or himself, his work is instantly recognisable by its surrealist inspiration: a provocative play with images that blend and blur reality.â€Å"Covers don’t sell books†? You’re wrong. His covers do.Would you consider yourself a neo-surrealist? At Reedsy, we’re big fans of painters like Dali, De Chirico or even Magritte, and have immediately been drawn to your art because of that. Do you take your inspira tion from them? I don’t know if I consider myself a neo-surrealist so to speak†¦ I do consider myself a multidisciplinary artist who takes inspiration from many things. I am fascinated by the idea of the subconscious bleeding into the conscious world, so I explored that idea in some of my signature works. Dali is my favorite fine artist of all time, followed by Magritte - I just absolutely love their imagination. Jeff Huang’s imagery for Stephen King’s â€Å"The Dome†Ã‚  Ã‚  Visit Jeff Huang’s profile on Reedsy  and follow him on Twitter: @TheFifthOrderDo you think Jeff overestimates the selling power of exceptional cover design? Does the emergence of independent publishing endanger the quality of graphic art on book covers and illustrations? Leave us your thoughts, or any question for Jeff, in the comments below!Find out more  about book cover design, book layout design or illustration  on Reedsy on our design homepage.

Overview Kohler, Co Essay Example | Topics and Well Written Essays - 1000 words

Overview Kohler, Co - Essay Example At this point, it may be worthwhile mentioning the difference between a public company and a privately held corporation. The initial difference between the two is that a privately held company is owned by its founders or a group of private investors, but a public company is partially owned by its shareholders. From a financial standpoint, the difference between the two types of companies is that a public company can gain additional capital by selling stock to the public, but a private company does not have this option, so any capital that it needs will have to be obtained from private funding. This private funding can mean that capital for the privately held organizations will be more expensive. This initial extra cost could be a tax advantage to the private company. However, if money is needed quickly and cheaply a privately held company will find itself at a disadvantage. The manufacturer operates in a fairly competitive environment. It competes against other large corporations, su ch as American Standard, Masco and Cummings Engine. The biggest difference between Kohler and its competitors is the manner in which Kohler has chosen to diversify its operations. Kohler has diversified outside of the plumbing, engine and generator industry by investing in the furniture and luxury resort business. This type of diversification usually proves difficult for most organizations. For this reason, Kohler's competitors have managed to successfully diversify into similar or related industries. Kohler began as a family owned business and has, for the most part, retained that status today. Although the company generated approximately two million dollars in sales in the year 2000, it also remains a privately held corporation. The Kohler executive staff operates under the premise that as a privately held company, they are able to remain more competitive as less information about new products and services will not be re-produced as quickly by competitors. The fact that the organization has remained private allows for it to operate without the scrutiny that governmental regulations would create for its financial decisions or structure. Kohler's structure also consists of a charitable organization called Kohler Foundation. This foundation was created almost entirely with Kohler stock. Since Kohler Foundation is a charitable organization, by law, it is required to pledge a portion of its assets to other charitable causes. Based on Kohler's records, this charitable contribution am ounts to five percent a year (2005). The company's decision to remain private has worked to its advantage with regards to its stock price. Those few shares that have made it outside of the family circle have become so coveted that the price skyrocketed to an unrealistic range of one hundred to one hundred and thirty-five thousand dollars. This is a stock price that most public trading companies would never even dream about. However, for a company with a senior management team that wants to remain privately held and does not want to strike the interest of government officials, this is a problem that has to be addressed immediately. Not only does such stock prices cause unwanted attention to the company, but the company executives are afraid that such prices will cause the company to loose even a

American History Essay Example | Topics and Well Written Essays - 1000 words - 5

American History - Essay Example Reformation, which is generally considered to have begun in 1517, came about after well over a century of growing problems within the Roman Catholic Church. As early as the fourteenth century, religious and civic leaders were calling for church reform, and humanists of the early Renaissance as well and the general public were criticizing corruption in the church3. In England, ever since the late thirteenth century, there had been rivalry between the crown and the church over matters such as taxes, the judicial authority of the Roman Catholic Church, and clerical property rights. In the fourteenth and fifteenth centuries, the rise of humanism further heightened the conflict4. Certain events such as the Popish Plot in 1678, the 1679-81 Exclusion Crisis, and the 1685 Revocation of the Edict of Nantes exacerbated anti-Catholic sentiment in England. Anti-popery convinced the Carolina proprietors to to support the Protestant cause. Their aim was to recruit settlers to produce semi-tropical products whose sale would enrich England. Not wishing to weaken England by draining away its population, the proprietors under English private sponsorship encouraged a significant emigration of the Huguenots, Calvinist martyrs in Catholic absolutist France who were in search of a refuge. Economically, the 1660s and 1670s were a period of growth due to commercial expansion, but politically these years were full of instability and crises fuelled by an acute and sometimes hysterical fear of Catholicism, which was referred to as Popery. This proved to be an essential element in the making of Protestant England, serving the purpose of the â€Å"evil God† in the creation m yth. Popery was everyone’s worst nightmare, and was a catalyst for real as well as imagined menaces to the English nation. The Marian persecutions of the 1550s, the 1588 Great Armada, the 1605 Gunpowder Plot, and the Irish Rebellion of 1641 were collectively perceived as instances of how demoniac Catholic forces could

Anthropology of Social Networking Websites Research Paper

Anthropology of Social Networking Websites - Research Paper Example This paper stresses that talking from anthropological perspective, one can say that the system of kinship includes people who have blood relationship between them or those who are living as a family. People usually create their own definitions of family. They can make a decision on adding or not adding people to their social networks depending on whether they trust them or not. In this way, they usually do not define kinship as blood relationships and add such relationships to the definition of family that may influence their lives at some point of time without having any blood relationship with them. Therefore, we can say that social networking websites have changed the dimensions of actual anthropology of kinship in today’s world of digital media. People have forgotten that real life is different from what we feel it in internet’s social networks. Socio-cultural anthropologists believe that although there are many positive effects of social networking websites on the development of relationships within extended families, there also exist some concerns for nuclear families. For example, some people, especially children, make excessive use of social networking websites, which results in less face-to-face interactions between them and their family members living under the same roof. People usually send comments and messages to friends and ignore their actual relations. Such changes in behaviors of people decrease affection and care that people normally have for their closest family members living under the same roof.  

Improving Personal Efficiency At Work And In Life Commerce Essay

Improving Personal Efficiency At Work And In Life Commerce Essay The author of this paper is an engineering professional, who applies science (in the engineering inquiring system) to the real world during his work (Van Gigch, 2006). Organizations are continuously exploring methods to eliminate waste to lower the production cost and increase efficiency. This concept has evolved from a Two Bin System to a kanban System and most recently to a Toyota Production System (Hill, 2005). The author is intrigued by this organizational idea of reducing waste and increasing efficiency. He would like to apply the similar concept to increase personal productivity and efficiency at work and in his personal life. The proposed action plan intends to improve personal efficiency of the author at work and in life. The author deals with a variety of activities and tasks in his personal and work life during the day. These activities and tasks can vary from a simplest activity, such as starting a car ten minutes before departing for work, to solving a complex at work such as why a fastener broke during the assembly, and to writing a research paper for school. The phenomenon of friction is well known in a manufacturing industry. The usual engineering definition of friction is the resistance to relative motion of contacting bodies (Booser, 1983, p. 31). Magnitude of friction is usually expressed as a coefficient of friction ( µ), which is the ratio of the force F required to initiate or sustain relative tangential motion to the normal N which presses the two surfaces together. Thus  µ = F/N (Booser, 1983 p. 31). The right amount of friction is needed for two components to work efficiently and minimize wear. The same concept can be applied in work and life to improve personal efficiency. This action plan will develop a strategy to lower (balance) the friction in order to improve personal efficiency. Progress is becoming skilled consists largely in eliminating the useless (Laird, 1952, p.32). Productivity conceptually has two dimensions: efficiency and effectiveness. Efficiency is the level and quality of obtained from the amount of resources available (Smith, 1995). Competent performance defines efficiency doing something and doing something right (Smith, 1995. p. 7). The author will be exploring methods to produce a greater quantity with higher quality with the same amount of resources to improve his efficiency. The way in which the provider meets needs and demands of objectives defines effectiveness. A productivity plan is an action plan designed to achieve the twin goals of efficiency and effectiveness (Smith, 1995). Effectiveness relates to the extent to which the provider meets the needs and demands of the objectives. Improving productivity is a multi-faceted concept, which is linked with the achieving the goals efficiently and effectively. A productivity initiative is more than the statement of a set of goals; it is a plan to foster the achievement of those goals. It is an action plan designed to allow the system to get from here to there. (xxxx, xxxx) Productivity = f (efficiency, effectiveness) (Smith, 1995) The author has analyzed through the journaling activities during the course of Strategic Management of Human Resources that Personal Efficiency (PE) is affected by several factors. These factors are goal setting, communication style, negotiation and collaboration skills, art of persuasion, procrastination, locus of control, motivation, behavior and attitude, stress and burnout, influence, power authority, personal temperament, and networking. (Nelson, 2006) Assessment The author has gone through several self assessment exercises to identify his weaknesses and strengths. The author leads a busy personal and work life, thus it is important for the author to be efficient. The author will look at several factors to improve upon his Personal Efficiency within this action plan. The author agrees with Edmund and Morris (2000) that having too much information which uses up too much of their time, causes to feel stressed which, in turn, affects our decision making (Karlsson, 2006, page number) further, The extreme development of natural material resources and their conservation in paralleled by a pitiable neglect of human mental resources (Laird, 1952, p. 1). The development in information technology has provided the author with various planning tools such as a personal computer, blackberry, palm organizer, and Microsoft outlook express, but not necessarily all of these additional aids have improved his efficiency. Within this action plan, the author will develop a plan to understand the utility level of available aids. Action Plan The author used a competency card tally sheet to analyze and assess his competencies. Timely Decision Making, Organizing and Priority Setting are the three competencies on which the author will focus. The author will use goal setting techniques and decision making models to improve upon stated timely decision making, organizing, and priority setting competencies. The author will use performance measurement system (PMS) to evaluate performance of accomplishment. The action plan will use a sequential process. First, data will be collected, second the data will be organized, and third an action plan will be formed, fourth the action plan will be executed. Finally, the process will be reviewed and reanalyzed periodically. Goal Setting A goal is a measurable accomplishment to be achieved within a specified time and under specific time constraints (Rouillard, 2002 p.4). The goal setting offers motivation and a tool for performance measurement (Griffen et al, 2009). The author will use SMART approach for goal setting. The author understands that the goals should be specific, measurable, attainable, and realistic and that they should be subject to deadlines. The author will set challenging goals which require effort, yet still be attainable (Griffen et al, 2009). The author will use a sequential process to set goals. First, he will brainstorm all the goals by writing them down on a notebook, those he would like to attain in his life. Second, he will categorize these goals by the time limit he would like to them achieved. The goals will be categorized by month, six months, one year, two years, five years, and ten years. After analysis author may find that some of the initial goals are thoughts and need not be classifie d as goals. The goals will be further analyze for acceptance of author. Next, the plan for accomplishment of all the goals will be set. The progress of each goal will be reviewed periodically. Daily goals will be reviewed daily, monthly goals will be reviewed weekly, semi-annual goals will be reviewed monthly, annual goals will be reviewed quarterly and bi-annual goals, five years. During the review, if it is found that a goal was not achieved within the time allocated than it will be analyzed for the reasons. The analysis will help the author to understand the reasons for failure to make necessary improvements. The analysis will provide information whether the author lacked the resources to accomplish the goal(s), or whether there was an uncertain event that occurred during the period. If analysis presented that the author lacked the resources than reevaluation of the resources will be done. If analysis presented that there was an uncertain event occurrence during the period than t he author will reevaluate the deadline for the goal(s). (Griffen et al, 2009). Procrastination has always been a factor for the poor performance for the author. There are times when decisions are made very rapidly and at other times they take much longer. Procrastination increases stress and uncertainty (Griffen et al, 2009).The purpose of developing timely decision making skills is to be able to make the best possible decision with the information available (Gowin, 1917). Decision Making Model Temperament analysis from the book identified the author as an ESTJ personality type, where E stands for extrovert, S for sensing, T for thinking and J for judging. The T, or Thinking personality most often makes decisions based on logic and optimization. This style of decision making fits with rational model of decision making. There are constraints in relation to available time and information which prohibit practicing a rational decision making model. (Griffen et al, 2009)The author will use a decision support system to understand how to use an alternative decision making model. Herbert Simon suggested that there are limits to how rational a decision maker can actually be. (Nelson et al, 2006, p. 319). The objective is to find acceptability and effectiveness in the results. This decision orders classification forms the basis for the decision alignment framework(Scherpereel, 2005 PAGE NUMBER). Bounded rationality model can be an alternative choice for the author to develop a heuristics approach for decision making. The author will list and evaluate alternatives to select a good enough alternative to make the decision timely.(xxxx). To understand the likely consequences of decisions, the author will analyze the importance of individual factors and choose the best course of action. It is the alignment of decision problem characterization (or primal elements) with available approaches (or dual elements) that determine the adequacy and efficacy of a decision (Scherpereel, 2005 Page Number). The following steps will be used to develop timely decision making competency. The author will define the goal and assign a deadline to achieve the goals. He will record the activities in a log book to track the time spend on each activity. The log book will also be used to create matrix to design the decision support system. The author will practice the timely decision making with smaller tasks to create a habit of making decisions on time. Motor habits, or habits of doing, are all that many people include as habits in their thinking (Leird, 1952, p.44). Form the habit of sticking to a job until it is done (Leird, 1952, p.177). An example of this task would be starting the car in the morning ten minutes before heading to work in winter. The author will monitor this activity through the log book until this activity becomes a programmed decision making. He will develop an evaluation system to understand pro and cons of decisions. After identifying the pro and cons of the making the decisions, he will apply the strategy to make the decisions. If you really want to increase your mental efficiency do these things, do not just read them (Leird, 1952, p.35). The author will continuously read scholarly material and consult with an expert on his decision making competency. Decision Support System The author will develop a decision support system (DSS) to improve upon timely decision making competency. G. Mallach (1994) stated that The Decision Support System (DSS) is a system whose purpose is to provide knowledge with information on which to base informed decisions (Chong, 2001. p. 1). Decision Support System generates information used to support a decision (Chong, 2001. p. 1). Next, the author will use cognitive maps (CM) as a tool to develop the decision support system. In a Cognitive Map, concepts are connected with lines, arrows, and blocks. The information in blocks represents concepts (cn) in the problem domain and the line will represent the causal relationships within the concepts. The causal relationship can be positive or negative. In the case of a positive relationship, an increase or decrease in the cause variable shows the effect variable moving in the same direction. In a negative relationship, the cause concept causes the effect concept to move in the opposite direction (Chong, 2001). Need groceries T1 Total time available on weekend T5 Car needs oil change T2 Finish SMHR action plan T3 Meeting friends in evening T4 + 1.50 hr + .50 hr + 15.00 hr + 2.0 hr Figure 1.1: Cognitive map showing activities on the weekend (Chong, 2001) Figure 1.1 shows a cognitive map to illustrate tasks those need to be completed and leisure time planned for the weekend. Figure 1.1 also shows an incident which was not the part of planning. This cognitive map (CM) is drawn to identify the utilization on available time on the weekend efficiently and effectively. Each activity has given identification e.g. need groceries is identified as T1(Chong, 2001). After the CM is created, it is transformed from a diagram to a matrix. Fist, the diagram is translated to an N x N matrix (where N is the number of activities used in the map). Then, the rows and columns in the matrix are labeled with domain concepts (Chong, 2001). After drawing the CM, the map undergoes a diagram-to-matrix transformation. The process begins with the creation of an N x N matrix where N is the number of activities used in the map. The rows and columns in the matrix are labeled with domain concepts. (xxxx, Page Number) T1 T2 T3 T4 T5 T1 0.0 0.0 0.0 0.0 1.50 T2 0.0 0.0 0.0 0.0 .50 T3 0.0 0.0 0.0 0.0 15.00 T4 0.0 0.0 0.0 0.0 2.00 T5 0.0 0.0 0.0 0.0 0.0 Fig 1.2: Matrix for the Cognitive Map on Fig 1.1 The fig. 1.2 shows a matrix of the information transferred from the cognitive map shown in fig. 1.1. The matrix shows the entry at row i, column j is the signed degree to which the activity (the source concept) influences (Chong, 2001, p. 3). When there is not relationship with an activity (Ti) to another activity (Tj) the value zero is inserted for the relationship. E.g. the activity T1 has no relationship with T2 on the cognitive map thus matrix has a zero entry for that relationship whereas activity T1 to T5 has a relationship that it will take 1.5 hour from the weekend thus it is given a 1.5 entry. The same concept (c) will be used throughout for information transformation from cognitive map to matrix. The author will be able adapt to this model after few practices (Chong, 2001). The summation of the activities will tell the author whether he was able to utilize the available time for the weekend effectively. For example, the sum of the matrix in the example shown on fig 1.2 is 19.0. The author had 2.0 hours allocated for leisure time from the total 19.0 hours available for the weekend. The summation calculation from the matrix shows that the author used 19.0 hours to accomplish all the activities. Thus he was able utilize the available time over the weekend effectively. The author will use the similar method for more complex problems (Lettieri et al, 2008). The author will make cognitive maps for one concept every week. This information will be made into a matrix as illustrated above. The information will be compiled into another matrix once the concept (tasks within the concept) is completed. The simple calculation for summation will be used to identify the efficiency of the proposed matrix to the actual matrix. Figure 1.2 shows the relationship between two matrixes before and after the completion of concept (Chong, 2001). T1 T2 T3 T4 T5 T1 0.0 0.0 0.0 0.0 1.50 T2 0.0 0.0 0.0 0.0 .50 T3 0.0 0.0 0.0 0.0 15.00 T4 0.0 0.0 0.0 0.0 2.00 T5 0.0 0.0 0.0 0.0 0.0 T1 T2 T3 T4 T5 T1 0.0 0.0 0.0 0.0 1.00 T2 0.0 0.0 0.0 0.0 .50 T3 0.0 0.0 0.0 0.0 14.50 T4 0.0 0.0 0.0 0.0 2.00 T5 0.0 0.0 0.0 0.0 0.0 Before After Fig 1.3: Matrix for before and after completion of the concept The summation calculation for the proposed matrix before the concept is completed is 19.00 hours whereas 18.00 hours for the matrix after concept is completed (Corral, 2008). This calculation provides the author with information for making future decisions as related to the activities defined with the illustrated concept (c1). The concept (c1) illustrates a very simple activity such as buying groceries as well as the complex activity of writing an action plan for the study course. The decisions the author faces can range from simple, with established programmed rule to complex decisions which require creative solutions (Chong, 2001). Most important is to identify the measures of efficiency and effectiveness based on the stated goals and objectives (Locke et al, 1981). The author assumes that in some cases it may be necessary to begin with new data collection for the appropriate measures. Finally, the productivity improvement process calls for new strategies to be developed for improving and monitoring productivity. Such strategies should be based on the goals and objectives first extrapolated (Griffen et al, 2009). Work and life balance Dr. Adam Butler, a psychology professor, suggested in his research that individuals should avoid preoccupation with work while at home (2010). The author will practice Dr. Butlers suggestion including finding challenges and learning opportunities outside of work and relaxation to enjoy leisure time. The author will also execute a plan to exercise regularly. These activities will help the author to balance life and work to become more efficient. Summary Productivity is the function of efficiency and effectiveness. The author has developed this action plan to improve his personal efficiency by using various decision making models, goal setting and motivation techniques. He will also use decision support systems, cognitive maps, and a strategy for work and life balance to improve his personal efficiency. The author has analyzed his competencies by using competency card tally sheet and other several self assessment tools taught during the course of Strategic Management of Human Resources. The sequential process action plan will be reviewed and reanalyzed periodically.

Colonialism and Imperialism in Nectar in a Sieve Essay -- Nectar Sieve

Imperialism in Nectar in a Sieve  Ã‚      The characters in the book Nectar in a Sieve had to deal with Western imperialism and they had to adapt to the changing ideas associated with Western imperialism. Throughout the book Rukmani had to struggle with her beliefs and how to cope with these changes. From the beginning Rukmani coped with these changes, from culture to her way of life, until the end of the book where even then her life was not through being changed. In the first instance Rukmani had to deal with a husband that was several castes below her. Usually if the woman was below the man she could probably do the work that he does, being used to the labor that is. Yet in Rukmani’s instance the man was below her, which meant that she was not used to hard labor. â€Å"A man is indeed fortunate if he does not marry above him, for if he does he gets a wife who is no help . . . what patience indeed my husband must have had† (14). Rukmani was fortunate to marry a kind husband, and though she had no farming experience, she became quit good at it, and made profit from her vegetable goods. At first, traditional urban life continued as it always had, but then Western imperialistic ideas began to come into their midst. It started when a tannery was established in their small village town, then white men begin building, and prostitution became a menace to their lifestyles. The tannery had been a source for income during difficult times when famine struck their livelihood. After awhile Western imperialistic ideas began to manifest themselves in her sons lives, as when they became aware of the idea of union type strikes. This occurred when the white owners were cheating them of their proper earnings. â€Å"Then one day they di... ...s. People who live in rural communities often get lost and taken advantage of in big cities, but sometimes they do manage to survive. In the case of technology and medicine the natives of the land are always suspicious and unsure if these new ideas are safe. Rukmani’s move to the city was a bad idea, because she had no idea if her son could even afford to take care of them. They should have stayed in the small town, especially since her husband was sickly and this move would, and did, kill him at the end of the book. Eventually Rukmani had to move back to her small town because of his death. Western imperialism had a negative impact on non-Western cultures at first. Nevertheless, later when the rural communities accepted Western ideas they began to adapt to them. Overall most non-western communities prospered, and grew into industrialized lands.      

Advertising and Promotion Essay

After first reading the entire exam, thoroughly answer each essay question consistent with the Writing Across the Curriculum section below. Save your work in DOC, DOCX, or RTF format with your last name in the title. Upload your exam document to the course Dropbox no later than Sunday 11:59 PM EST/EDT. You must confirm successful upload. Late exam submissions will receive a grade of zero. Questions (25 points each): 1. As an outcome of the Module 1 Discussion, identify and describe what the class as a whole (a) found to be the top four communication management problems commonly associated with advertising and promotion, and (b) found to be the top solutions to these communication management problems. Why is it important to apply the Saint Leo core value of community when working with your peers (both in the classroom and in the work environment)? Give an example of how the core value was applied in the discussion. 2. Outline and explain the key outcomes of the research represented in the assigned mobile advertising article. 3. Compare (cite and explain relevant similarities) and contrast (cite and explain relevant pointed differences) the services offered by the following advertising agencies: Strawberry Frog, DDB Worldwide, and Exile on 7th. 4. Compare (cite and explain relevant similarities) and contrast (cite and explain pointed differences) TV and radio as advertising media. 5. Compare and contrast the value of newspapers and magazines as advertising media given the current external marketing environment (economic, legal, social, cultural, etc. ). 6. Identify and explain the chief challenges confronting mobile advertising. Writing Across the Curriculum: Please be reminded that all written assignments in this course (including examinations) require formal writing, i. e. , standard business English as employed in the typical executive management suite. Given the importance of proper business communication by masters of business administration, examination submissions exhibiting errors in spelling, grammar, punctuation, and executive business style will be grade penalized. References regarding grammar usage and style recommended by the School of Business are: Strunk and White’s The Elements of Style and Shertzer’s The Elements of Grammar. Saint Leo University administration and Board of Trustees promise the public that we are following Benedictine values, not the least of which are excellence and integrity. Please acquit yourself in this course consistent with these values. Grades will necessarily suffer if one does not behave in accordance with these values. It deserves repeating: plagiarism of any kind, intentional or unintentional, is treated with great concern at Saint Leo University. Plagiarism must be reported to the executive administration. A hearing will then be scheduled to advance the investigation into charges of plagiarism. It is better to be excessive in citing sources throughout the body of a paper than to risk the charge of plagiarism. A â€Å"Reference† section must conclude all written work in which sources require citing. Shintaro, O. , & Barwise, P. (2011). Has the Time Finally Come for the Medium of the Future? Journal Of Advertising Research, 515 9-71. Advertising and Promotion Essay Introduction: Advertising and promotion are part of marketing which are very important. Without advertising and promotion the company cannot communicate the message of their product to the target customers. Through advertising the organisations use mass media to communicate the message to a large group of people. This can also be said as above the line promotion. Below the line promotion includes when the organisation is directly involved such as direct mailing and telecommunication. The assignment has been done on extensive research work to find out the various strategies used by organisation for advertising and promotion. The advantages and disadvantages, the competitive edge, etc. Requirement 1: 1.1 Advertising as we know is when there is the usage of paid announcement through media specially to bring in to attention of the people the knowledge of some product or service. Any medium that can take a message from an association to a potential purchaser can be utilized for promoting. Obviously, the most well known media are TV, print (daily paper, magazines, and so on.), radio, and the Internet. TV is well known in view of its vast range, however it is additionally exorbitant. The 2012 Super Bowl was viewed by in excess of 111 million individuals, and organizations that needed a 30-second business amid that game paid a normal of $3.5 million. The communication process involves the following: Source – A source is likewise alluded to as an sender. The sender has a message to pass on to others. The sender can be anybody from a brand specialist (in a significant company, for example, Nike or Budweiser) to a businessperson in a more diminutive association. Now and again, famous people are utilized to underwrite items and go about as an issue for the item. It is constantly vital to verify that the source is solid and reliable. An immediate source can be a sales representative conveying a message around an item. A indirect source utilizes a well known open figure to attract thoughtfulness regarding an item. Encode – The source encodes or makes an interpretation of thoughts into a message. Case in point, a brand director chooses to promote another item. Message – After characterizing the target advertise, the advertiser outlines a viable message that will accomplish the communication objectives. Recipient – The beneficiary is the individual or gathering with whom the sender endeavours to impart thoughts. Advertisers need a reaction, the responses of the recipient, in the wake of being presented to the message: for instance, a customer getting the message about the new item. Translate – The recipient deciphers or translates the message. For a message to be decoded by a beneficiary the way it was expected by the sender, the sender and receiver need to have regular encounters. As such, a recipient may not interpret a message the way it was proposed to on the off chance that her background and experience vary significantly from the sender’s. A marketer has to be sensitive to the intended audience. Noise – Noise meddles with or upsets compelling correspondence. This can incorporate a poor TV or radio signal. Feedback – Feedback is checking and assessing how precisely the expected message is consistently gotten. This is possible by directing statistical surveying. Basically, this includes inquiring as to whether they have seen the message, on the off chance that they review the message, and what their attitude was towards the product. There are various channels that companies uses in order to communicate their goods or services to customers in the market. BMW for instance uses BMW website, magazine, newspaper, trade shows, billboard, etc. (Elearningportal.com, 2013) 1.2 Promotion is a part of the marketing business. Basically, if marketing can be considered as the methodology of bringing an item or service to the consideration of purchasers, marketing is the selection of methodologies to keep the product or service in the personalities of buyers and stimulate  continued demand for it. In marketing sales, distribution and target market are closely linked with promotion and advertising. There are a few potential roads of actions that the marketing group can use. Advertising may emphasize in one or more media stations, including TV, film theaters, print media, for example, daily papers and magazines, and online entries. Organizations might likewise distribute posters, announcements and pamphlets to promote their items. An product or service is liable to have one sort of notice for its dispatch, and may have diverse adverts that constitute the ongoing promotion campaign. These later adverts may specify grants that the product or service has won, or confirmation of past sales success It is the centralized system that runs the organization of advertisement and promotion. There are different level of hierarchy who work together to make this industry successful. The organization includes advertising and marketing managers, directors, sales agents, staff from finance department, etc. The media works very closely with the advertising and promoting. There are agencies that are in charge of the production of these advertisements and their distribution. There are also collateral service providers. For instance for BMW there are artists, painters, photographers, directors, who support the advertising. (Kotlar et al., 2005) 1.1 Assess how promotion is regulated (P1.3) The regulation of activities of promotion relies on the risks and likely effect of marketing. In some cases the company may withdraw their promotional campaign as because it may have potential risk, instead of doing good, it could bring about more catastrophic events (Bagwell, 2007). Formal authorization activities are likewise instrument for managing promotions. Analytical work is carried out to recognize if there is a marketing issue being overlooked. They may concentrate in deceptive message, error of message, adequacy of pages and profit on promotional investments. On reading the case study of BMW it is seen that they changed and strengthened their promotional approach in 2005 after a research study on extravagance auto purchasers. The promotional activity transformed its regulatory directions  to assemble new brand picture. In the wake of finding that their message is not being accurately seen by purchasers BMW strengthened and enlisted another notice org in May, 2006. Who supplanted the organization’s overemphasis on ‘performance driving’ in the course of recent years with the idea â€Å"organization of thoughts† Thus regulatory tools are connected to control the stream and impact of promotional activities. . 1.4 The universe of promoting and advertising is changing and the patterns of the business are extending, adjusting and developing as customers change. The key is to staying on top of things and using an alternate level of considering products, groups, organizations and promoting channels accessible. Mobile Marketing :Yes, this trendy expression was thrown around a considerable measure in recent years yet it’s at last turning into a need, being put into improvement and being advanced. Publicizing on cell phones is going to increment exponentially not long from now as cell phones keep on becoming a top technique for correspondence between buyers. Regardless of what industry, the measure of the business or different components, mobile advertising specialists will be looked for after more than ever. Interactive Banner Ads : Individuals hear the expression, â€Å"banner advertisements† and flinch. They are a bad dream for buyers and advertisers. Customers scorn that they take up the page and advertisers can’t get individuals to click on them. Be that as it may, what everybody knows is that they are an extraordinary source of product placement – right in the middle of your target market’s website.. What we’re starting to see is that advertisers are making banner of things their intended focus group needs to see and needs to recall. Basically, organizations are making their advertisements the feature story. As opposed to controlling buyers to their sites, they utilize interactive marketing segments to make these promotions shareable by means of social media. Local Advertising : Local advertising, in short, portrays promoting that purchasers aren’t altogether mindful that they are generally presented to on the grounds that it is flawlessly incorporated into how individuals use specific mediums. tricky for advertisers to attempt to evaluate how to discretely make their advertisements would appear to be a piece of the substance on the page the client is survey, yet imaginative promoting has truly taken off in this business sector and its fame is expanding exponentially among the promoting and advertising industry. Brands Look beyond Fans and Likes: This point is about understanding the motivation behind diverse social networking outlets, discovering which ones suits their target group best and realizing what purchasers use it for. At last, organizations understand that piece of the overall industry can’t be measured by the quantity of preferences on a Face book page or supporters of whatever other social media. Organizations are using collaboration, correspondence and content sharing. (Infinitee, 2013) Requirement 2: 2.1 We all know that marketing is a broad subject; advertisement is just another element of it. We have discussed before that advertising is closely connected with media. There are different types of advertisement which severe different types of purpose in the process of communicating message via media to potential target markets. Marketing being broad has various tools apart from advertising such as public relations, direct marketing, digital marketing, promotion, etc. The various forms of media which are used for the purpose of advertisement are T.V, radio, newspapers, magazines, internet, SMS, etc. In order to pass on the brand message it is very important to choose the appropriate media. When the intention is to reach out to large group of people it is perfect to use advertising. Role of marketing can be interpreted as use of appropriate strategy is vital for marketing mangers to get the right message to the right customers using tools such as promotions, product price and distribution. In order to  determine the most productive and effective communicational vehicle, it is necessary to understand the importance of the promotional strategy. In order for advertising to be a effective tool for a promotional strategy, it is necessary to understand the characteristic of the potential customers and hence a series of steps needs to be carried out. Following are some: Segmentation: In order to make communication via advertising more effective it is essential to divide the customers in to different groups. If it is unknown to whom the message is intended to, it may not get any response at al. Once it is known who the advertisement message is intended for, there needs to be further drilling to know more. In this scenario the marketers go in for research and surveying, etc. Targeting: In order for advertisement to get the best response it is necessary to know that communication is being made to the right segment. Targeting plans should closely be related to marketing objectives. Other important steps include positioning and messaging. 2.2 Branding is more than simply a business trendy expression. It has turned into the ‘must’ of selling in the new economy. On the off chance that the old promoting mantra was,† Nothing happens until some individual sells something,† the new rationality could be† Nothing happens until someone brands something. â€Å"in its most straightforward structure, a brand is like a name. It is the name appended to an product or service. However it may be, brand is more related to the physical aspects of products or services: for example, color, image, status, quality, etc. It plays physiologically in the minds of the customers, gives them a perception of the product or service. In short, a brand offers the client a certification and then delivers on it. You might infer, then, that if you build a powerful brand, automatically it becomes possible to make strong marketing programs. Nonetheless, on the off chance that you can’t persuade customers that your product is deserving and worthy of purchasing, no other measures such as fancy packaging or public relations will help to achieve sales goal. Successful branding programs are characterized by good quality product and services accompanies by good customer service which boosts the functioning of the entire organization. 2.3 When it comes to creativity in advertising, it basically means what to say and how to say it. The message in the advertising is very important. Thus, what to say is the message that will be passed on to the potential clients. How to say it on the other hand is basically the appropriate format that is to be used for the message. There are many creative specialist who are hired in the organization who deals with the creative aspect of advertising. Most companies these days pass on the work of the creative aspect of the advertising to advertising agencies. These agencies either hire specialists or has their own team of specialists. There are various steps which are involved in the creative design process which is also used by BMW. Following are the steps: a) Decision regarding objective of advertisements. b) Gathering of necessary information customers, products and competitors. c) Production of brand new ideas by creative specialist. d) Approval of these ideas by the managers of marketing and advertising. e) Coming to decision regarding the content of the message, message format, layout, etc. f) Testing and final check before the launching of the advertisement. The message in the advertisement has to be appealing to the desired customers. Ad appeal can be of many different types. It usually depends on what kind of message is the marketers most are focusing on. For instance they may want to say how high quality the product is or how low priced it is, etc. (Mukesh and Ranju, 2011) 2.4 Projects initiate in one department and when their work is done, it is passed on to the next. Organizations these days intentionally hire advertising agencies in order for the advertising work to be more promising and strong. Four Tips to Working Successfully with Your Advertising Agency Once the agency of choice is selected by the business, it is necessary to know how you would expand that relationship. How would you function adequately with your organization group to guarantee your advertising project is the best it can be? Consider these four tips for an effective org  customer relationship. Set clear objectives. Plot what achievement â€Å"looks like† at each stage as your org creates your promoting arrangements. Without clear objectives, it is difficult to judge the adequacy of promotions, outlines, mottos, or any piece of your campaign. Make certain your office is mindful of what you would like to perform with your system and characterize a particular estimation of achievement, whether regarding new clients, call-backs or strict deals. Cover the budget bases. Nothing jeopardizes a positive vendor relationship like squabbles over cash. Work with your advertising agency to set a particular plan for each one piece of your promoting campaign and in addition a general plan for advertising your business. Likewise, audit individual assessments for particular plan and printing tasks, office promoting commissions and managerial expenses. Establish specific timelines. Make sure you and your group are mindful of the proposed timetable of dispatch for your advertising program and additionally transitional dates for improvement paving the way to dispatch. React immediately when your office needs data from you to execute components of your fight, and catch up rapidly with sealing and asked for amendments. (H. Montgomery, 2011) Requirement 3: 3.1 Any techniques which are intended directly for the customers and are well within the control of the customers can be called as below the line promotions. Below the line promotion includes techniques which are creative and interesting meant for the targeted customers. BMW has used various below the line promotions to gain many customers. a) Public relations: This  involves various public activities. In order to get the attention of political parties’ worldwide and general public, BMW has created and donated to many charities. Activities as such has given them wide recognition, which is apart from the recognition they get from quality cars which they produce. b) Direct marketing: This is a form of marketing where the customers are reached out directly through flyers, leaflets. BMW does take part in this kind of direct marketing but not to a large extent. They usually do this when they represent them self in trade fairs and exhibitions. c) Internet: Internet as it does not need much introduction has become widely popular in the last decade. Internet is used to mainly use to reach out to various target groups. BMW has cars which vary in class, sizes, color and prices. Different customers have different preference. Internet is used as a medium of promotion to reach these messages to different target groups. It is also a medium to get feedback from clients. d) Events: Events include exhibitions and trade fairs. In these kind of events products are directly showcased, where the people can try the products or services and gain detailed knowledge about it. This is method of providing immediate good perception of the product or service in the mind of potential customers. e) Promotional campaigns: Companies includes certain number of individuals who widely participate in promoting the company. They usually design and execute campaigns. (Businesscasestudies.co.uk, 2013) 3.2 Following are other techniques which can be used as below the line promotional techniques: Door to-Door Marketing Door to door promoting takes selling to an personal level, and this is a standout amongst the most well-known manifestations of below the line promotion. This procedure obliges profoundly prepared sales staff that knows how to construct customer relationship and can walk that barely recognizable difference of being tenacious without being irritating. Most door to door promoting campaigns allows the person doing it some commission on the sales, so forthright expenses can be kept low and salesmen have more motivation to make sales. Most common door to door promoting is in the case of insurance companies. Exterior Location Marketing Exterior location marketing includes driving enthusiasm to an event or sale through the key utilization of employees set outside the area. Ordinarily, these systems incorporate sandwich-board style promotions or actually sprucing up the employee in an outfit to attract more attention on the location. These workers may remain nearby the street, getting the consideration of passing drivers. While this system is not frequently utilized, it can be helpful for small organizations, restaurants and car dealers. Thus, dealers dealing with BMW cars can be provided with incentives to do such activities to increase their sales. Email Marketing Email marketing can likewise be a manifestation of below the line promoting if your organization directs the campaign all alone. You are speaking specifically with the buyer through this manifestation of promoting and can steer them to a point of arrival where they can take in more about what you are putting forth. This thus provides for you the capacity to measure campaign effectiveness. Email promoting is for the most part economical, and results can be great if the email rundown is focused on fresh and follows double opt-in guidelines Double opt-in refers to the process where consumers have to confirm their subscription to an email list before emails can be sent to them. (K. McFerlin, 2014) Requirement 4: 4.1 Surviving in the market is not easy for the company. For companies to be prosperous they have to continue to attract and serve targeted customers within their budget. Hence budget for promotional strategy is very important. Following are some of the steps involved in the process of formulation of appropriate budget for promotional strategy: a) Observing market climate: Market can be unpredictable at time. Trends move in and out very quickly. Company’s market department has their eyes like eagles on the  market. They are always on the look for the that little gap which they can fill in. They are always looking for windows of opportunity. Not observing the market climate can leave them way behind, furthermore not having a appropriate budget estimation. b) Evaluating brand weakness and strength: This is important as because no brand is perfect. Even sometimes when a brand is created by the best of marketing managers, it may not be accepted well by the public or targeted groups. Hence, not keeping anything set in mind, marketers are always looking to find those weaknesses which they can improve on. c) Creating competitive marketing strategy: What sets your product, service and organization separated from your competitors? What quality do you give and how is it not quite the same as the plan B? Competitive strategies is about characterizing how you’ll â€Å"separate† your offering and make esteem for your business sector. It’s about cutting out a spot in the competitive scene, putting your stake in the ground, and winning mindshare in the commercial marketplace – being known for a certain â€Å"something† d) Up to date plans: As the name suggests, plans are necessary to be on time rather than behind time for the estimation of appropriate budget. e) Getting feedback: One of the most important thing as without feedback companies cannot know where they stand. (MarketingMO.com, 2014) 4.2 An promotion plan diagrams the limited time instruments or strategies you want to use to achieve your promoting goals. To the new or unpractised advertiser, the promotion plan may be mixed up as the whole promoting arrangement on the grounds that it plots where most of the advertising plan will be used. It is, nonetheless, only one part of the advertising plan – there are extra procedure and arranging segments portrayed in a marketing plan. You may decide to incorporate the accompanying components in your promotion plan: The significant segment to your Promotion Plan is the portrayal (or posting) of the planned promotional tactics you plan to use. Anticipated expenses for the year. Estimate your expenses as precisely as could be expected under the circumstances. Demonstrate the Relationship between the Promotional Tactics and Marketing Objectives Show the Relationship between the Promotional Tactics and Marketing Objectives Refer to or list again relevant objectives from the Marketing Objectives section of your marketing plan and point out how you will accomplish them using the promotion plan (Smallbusinessnotes, n.d) And appropriate promotional plan for BMQ product would incorporate the following: a) Define specific objective b) Distribution plan and targeted customers. c) Creating a theme to make it unique. d) Creating a supporting message with the product. e) Most important of all hiring a professional promotional consultant. 4.3 The integration of promotional techniques such as price incentives for a business or product must focus on the needs of the market, the condition and elasticity of demand, need for price incentives, and consumer responses towards price incentives (Dimitropoulos, 2012). A luxurious product such as BMW may use promotional technique of focusing on research and development for innovating new product features. Setting high prices also positions the product and represents it as a status symbol in consumer’s mind. Thus the integration of promotional techniques such as setting high price, branded entertainment, high performance, exclusivity eventually formulates an overall promotional strategy. However if not communicated properly or if the techniques are conflicting the brand message will be misinterpreted by consumers. Overemphasizing or underemphasizing features or overlooking the actual consumer needs should be avoided (Terence, 2010) An appropriate plan for the integration of promotional techniques for BMW  has the following steps to be incorporated: a) Assess the marketing communication opportunities for BMW. For example understanding the needs of the target market b) Determining the mode of communication that is going to be used for BMW. Example using intermediaries or selling products directly in BMW show room. c) Determine promotion mix. Gathering resources for sales promotion, adverting and publicity. d) Developing promotional budget. Gathering financial resource to afford the plan. e) Determining campaign effectiveness. Using various tools, like project appraisal techniques, analysis of the situation, etc to understand the viability. 4.4 Promotion is not a definite science. There’s no exact approach to measure the achievement of a promotion campaigns. You can’t, for instance, decide what number of sales cash are created by each one promoting cost used. However there are strategies that will provide for you a harsh thought of whether your promotions are hitting the imprint. Verify you have clear promoting goals. You may need to help business generally, however your destination ought to be more particular: to increase sales of a new product or service, to assemble attention to your organization, to increase volume amid a certain time period, or to stretch your business in a specific market. To evaluate the viability of your promoting campaign, you can monitor sales, new clients, demands for information, telephone request, retail location activity, site movement, or navigate rates. Utilize these strategies to gauge the force of the promotion campaign A straightforward approach to tell if your campaign is working is to track retail activity by tallying the individuals who enter your store. Bear in mind to monitor activity before you begin the promotion campaign, so you’ll have a premise for correlation. What’s more ask new clients how they came to know about the business. (Smallbusinessnotes,n.d) References: a) Kotler, Veronica, Saunders (2005). Principles of Marketing:. 4th ed. London: Prentice hall. 34-56. b) elearnportal. (2013). Marketing Communications Process. Available: http://www.elearnportal.com/courses/business/advertising/advertising-marketing-communications-process. Last accessed 25/11/14. c) Infinitee. (2013). 5 Advertising and Marketing Trends for 2013.Available: http://www.infinitee.com/advertising-and-marketing-blog/bid/62829/5-Advertising-and-Marketing-Trends-for-2013. Last accessed 25/11/14. d) Mukesh and Ranju (2011). Advertising and sales management. New Delhi: V. K Enterprise. 55-67. e) H. Montgomery. (2009). Tips for Working Effectively with an Advertising Agency. Available: http://www.brighthub.com/office/entrepreneurs/articles/52999.aspx. Last accessed 25/11/14. f) Business case studies. (2013). Using promotion to campaign for public services. Available: http://businesscasestudies.co.uk/unison/using-promotion-to-campaign-for-public-services/below-the-line-promotio n.html#axzz3K7hwVrCA. Last accessed 25/11/14. g) K. McFerlin. (2014). Examples of Below-the-Line Advertising. Available: http://smallbusiness.chron.com/examples-belowtheline-advertising-10099.html. Last accessed 26/11/14. h) MarketingMO. (2014). Competitive Positioning. Available: http://www.marketingmo.com/strategic-planning/competitive-positioning/. Last accessed 26/11/14. i) Smallbusinessnotes. (n.d). Promotion Plan. Available: http://www.smallbusinessnotes.com/marketing-your-business/promotion-plan.html. Last accessed 26/11/14.